Tuesday, December 9, 2014

Book Commercials by Grade 4 Scholars #resvt #cesuvt #booktrailers

RES fourth graders have been learning about advertising and media literacy in their enrichment library classes. As culminating projects, the fourth graders created their own commercials for books they wanted to recommend to others. Their goals for these projects were

  • to provide some information about the books
  • to use at least two advertising strategies to convince other people to read them

Students were able to choose
  • the format of the commercials: audio or video
  • which books to promote
  • which advertising strategies to use
We are very proud of their work! Take a look at the advertising strategies in the photo at the bottom of this blog post and see if you can identify the strategies in the different commercials.


Mrs. Berliner's Class











The author of El Deafo gave us a compliment about this commercial!










Paper advertisement for Harry Potter and the Order of the Phoenix by J.K. Rowling


 Ms. Erickson's Class

Audio Book Commercial for Holes by Louis Sachar

















Ms. Senning's Class
















Advertising Strategies used by the scholars
Which did you notice?



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